抖阴短视频

LONDON: The visit to the UK by the Crown Prince of 抖阴短视频, Mohammed bin Salman, this week will set the stage for a new trading relationship between the two countries, Dr. Afnan AlShuaiby, head of the Arab-British Chamber of Commerce, predicted.
Sitting in her Mayfair office, AlShuaiby told Arab News that with Brexit on the horizon and the Kingdom seeking to diversify its economy, 鈥渢he sky is the limit鈥� when it comes to business and trade partnerships.
The crown prince arrives in London on Wednesday and will hold talks with the British prime minister, Theresa May, as well as senior business and intelligence figures.
AlShuaiby said she is optimistic the visit will encourage more UK companies to invest in 抖阴短视频. Britain鈥檚 decision to leave the EU made it even more important for British companies to focus on improving trade relations with partners outside Europe, she said.
鈥淚 would like to see more British interest in 抖阴短视频 and more companies investing in 抖阴短视频, whether they are small and medium companies or even the bigger companies that haven鈥檛 explored or been in 抖阴短视频,鈥� she said.
鈥�(The crown prince鈥檚 visit) is going to be a very good opportunity for the two sides to finalize agreements together and a way to move forward,鈥� she said. 鈥淚 would like to see solid agreements come out of it.鈥�
AlShuaiby urged people to look beyond preconceived ideas about 抖阴短视频 and consider the benefits the visit could have on UK business and trade.
鈥淲hen a guest comes, they should be welcomed. That鈥檚 a courtesy for any place,鈥� she said
鈥淧eople don鈥檛 know what鈥檚 happening in 抖阴短视频, specifically in the past two years. There鈥檚 a lot of positivity on all levels and a lot of reforms. I haven鈥檛 seen that in the UK media 鈥� there is no interest,鈥� she said.
Changes that have made headlines in the UK include the decision last year to allow women to drive, as well as the crown prince鈥檚 anti-corruption drive that resulted in hundreds of businessmen and ministers being detained in the luxury Ritz-Carlton hotel in Riyadh last November.
AlShuaiby has been at the forefront of efforts to strengthen business links between the UK and 抖阴短视频 since she was appointed secretary general and chief executive of the chamber just over a decade ago. She is the first woman to be appointed to the role in the 40-year history of the organization, set up in the mid-1970s to encourage trade between the UK and other Arab League countries.
The Saudi national gained her first degree at the King Saud University in Riyadh, and went on to complete an MA in educational administration at the American University, followed by a Ph.D. in leadership administration at George Washington University, both in Washington.
In her role at the chamber, she has spearheaded conferences, research services, forums and other networking events to help make key introductions between UK companies and their 抖阴短视频n and Arab League counterparts. 鈥淲e are the matchmaker,鈥� she said.
In 2016, UK exports to 抖阴短视频 were worth $6.62 billion compared with $3 billion in 2006, according to World Bank data.
With 抖阴短视频 pushing forward with plans to diversify the country鈥檚 economy and its reliance on oil, AlShuaiby said business opportunities for UK companies are only likely to grow. The Kingdom鈥檚 Vision 2030 strategy, launched in 2016, set out a timetable for economic diversification and social reform.
鈥淭he sky is the limit,鈥� she said, noting health care, education, research and development, and cybersecurity as areas of mutual interest between the two countries. There is a 鈥渂ig move鈥� toward renewables as well, she said.
The film and cinema industry is opening up to outside investment, following a decision in December to lift the 35-year ban on cinemas in the Kingdom. Last month, the UK-based cinema chain Vue International signed an agreement with a Saudi partner to open about 30 multiplexes in the Kingdom.
鈥淚 think the focus of the visit is going to be geared more toward business and Vision 2030. There is a tremendous move in 抖阴短视频, and things are moving very fast,鈥� she said.
鈥淚t is very important that the UK embarks and becomes a strategic partner in this whole vision.
鈥淚 would like the government to encourage the private sector in the UK. People need to be reassured 鈥� and if the government reassures them, they are more comfortable and will have a better appetite for working with 抖阴短视频,鈥� she said.
AlShuaiby explained that some UK businesses, particularly small-to-medium-sized firms, are reluctant to operate in the Kingdom due to 鈥渙ld stereotypes鈥� about the country.
鈥淏ritish businesses are still a little bit cautious about doing business in 抖阴短视频,鈥� she said, referring to concerns about the country鈥檚 business climate and the law surrounding commercial disputes. She insisted that 鈥渢hings have changed鈥� with regard to the legal system.
鈥淲e need a different way of viewing things. Not the average stereotype of 抖阴短视频 鈥� the desert and camel. That is part of our history and our culture, and we are proud of it, but we have also built skyscrapers. It is a very modern country,鈥� she said.
AlShuaiby called on larger UK firms already active in the Kingdom to 鈥渕entor鈥� smaller companies.
AlShuaiby鈥檚 comments are backed up by a recent World Bank report, 鈥淒oing Business in 2018,鈥� which found that the Kingdom had implemented six key reforms last year, the largest number in the Middle East and North Africa region.
The report, published in December, said it was now easier to start a business, register property, enforce contracts and trade across borders in the Kingdom. The bank鈥檚 country director for 抖阴短视频, Nadir Mohammed, said such efforts 鈥渟end a strong signal to investors interested in investing in the Kingdom.鈥�
Given these improvements, AlShuaiby warns that 抖阴短视频 is no longer a place to fly in and out of to make a quick buck. Only 鈥渟erious鈥� UK investors are wanted, she said.
鈥淭his is the message I would like to send out 鈥� is we need a long-term sustainable partner. We want to be partners for a long time,鈥� she said.
鈥淲e need a bigger British presence in 抖阴短视频. We want serious people who are willing to pay for their plane ticket and a couple of nights鈥� hotel (accommodation) and have organized meetings with an objective. That鈥檚 what we are looking for,鈥� she said.